Greater Louisville Inc. The Metro Chamber of Commerce 2019 Chamber of the Year
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November 20, 2018 10:15am

#ShopSmall Businesses on Saturday, November 24th

(Louisville, KY) – Greater Louisville Inc. (GLI) is once again encouraging shoppers to spend some of their holiday dollars locally during Small Business Saturday. This year GLI joined the Small Business Saturday Coalition to promote this annual celebration. Hundreds of vibrant small businesses across the Greater Louisville region, organized by American Express, will participate in the annual event this coming Saturday, November 24th.

“The national Small Business Saturday movement fits the Greater Louisville economy so well because we have so many vibrant small businesses. Supporting those retailers is vital to maintaining not just our local economy, but also the incredible culture that makes Louisville, Louisville,” GLI President and CEO Kent Oyler said.

The event is in its ninth year.  It is held annually on the Saturday after Thanksgiving and is a way to show support for small, independently owned and operated businesses across the country. Small Business Saturday is a fixture of the holiday shopping season. In 2017, an estimated 108 Million consumers reported shopping or dining at participating businesses according to the Small Business Saturday Consumer Insights Survey.1  The  most  reported reason  for  consumers  aware  of  the  day  to  shop  and  dine  at  small, independently-owned businesses on  the  day  was  to  support  their  community  (64%),  according  to the 2017 Small  Business  Saturday  50-State  Survey. 2

Small Business Saturday celebrates the diversity of small businesses across the U.S. and

Greater Louisville Inc. recognizes the importance of supporting small businesses, the jobs they help create, and the culture they foster in local communities. According to the U.S. Small Businesses Administration, small businesses accounted for 61.8% of net new jobs from the first quarter of 1993 until the third quarter of 2016 and represented 99.7% of firms with paid employees.3

Merchants and consumers can learn more about Small Business Saturday and how to get involved by visiting ShopSmall.com. People who decide to shop at a small business on Saturday, November 24th, are encouraged to post on social media using #ShopSmall to promote their favorite local businesses.

For a list of GLI Investors, click here. 

About Small Business Saturday

November 24th is the ninth annual Small Business Saturday. Dedicated to supporting the diverse range of local businesses that help to create jobs, boost the economy and enhance neighborhoods around the country. Small Business Saturday was created by American Express in 2010 in response to small business owners’ most pressing need: getting more customers. Learn more and connect with us on ShopSmall.cominstagram.com/shopsmallfacebook.com/SmallBusinessSaturday

1 The Small Business Saturday Consumer Insights Survey was conducted by Teneo among a nationally representative sample of 2,160 U.S. adults 18 years of age or older. The sample was collected using an email invitation and an online survey. The study gathered self-reported data and does not reflect actual receipts or sales.  It was conducted anonymously on November 26, 2017. The survey has an overall margin of error of +/- 2.1%, at the 95% level of confidence. Projections are based on the current U.S. Census estimates of the U.S. adult population, age 18 years and over. The survey was commissioned by American Express and the National Federation of Independent Businesses (NFIB).

2 Morning Consult, on behalf of American Express and the National Federation of Independent Businesses (NFIB), from November 25-26, conducted the 2017 Small Business Saturday 50-State Survey, among a national sample of 10,000 Americans aware of Small Business Saturday. The data cited are estimated based on self-reported data from this survey and do not reflect actual receipts or sales. Morning Consult used a statistical technique called multilevel regression and post stratification (MRP) to construct state-level estimates from the national survey data. The state level estimates were weighted to approximate a target state level sample based on age, gender, and education. The interviews were conducted online in English, results from the national survey have a margin of error of plus or minus 1 percentage point, and the state-level margins of error vary by state (typically 2 percentage points to 5 percentage points).

3Small Business Administration Office of Advocacy Frequently Asked Questions, August 2017.


About Greater Louisville Inc.

Greater Louisville Inc. - the Metro Chamber of Commerce is focused on growing the regional economy. As the region’s largest convener of business leadership, GLI leads economic and global outreach strategies focused on business attraction; nurtures the entrepreneurial eco-system; and champions the development of the community’s talent base.  As the voice of Greater Louisville’s business community, GLI advocates for a pro-business environment and facilitates businesses engagement on issues that impact regional competitiveness.  For more information, visit www.greaterlouisville.com.