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November 18, 2020 9:20am

Investor Spotlight: Clayton & Crume

Founded In: 2012
By: Tyler Jury & Clay Simpson
Number of Employees: 45

Describe what your organization does in two sentences… Clayton & Crume is a maker of handcrafted leather goods ranging from men’s belts to ladies bags. Clay Simpson & Tyler Jury founded the company in their college dorm room making belts – from there, the business has grown into a full line of goods that we’ve found that we need in our everyday lives.

Who do you serve? We’ve had people all around the world order our goods online. We opened our flagship retail store last November where customers can shop our goods in person year-round. We look forward to hosting events like our belt making classes again soon.

One fact you may not know about my organization is… Our flagship retail store is in a Pre-Civil War era chapel that once served as a boxing gym — Muhammad Ali actually trained here around the time of his 1960 Olympic Gold Medal win!

What sets your business apart from others in the way you attract and retain talent? Like many startups, Clay and Tyler relied heavily on their friends and family in the early years. As our network has grown, we have brought in many talented people from Louisville and beyond who share our vision for C&C. The growth of our business and the exciting startup culture attracts the kind of entrepreneurial talent we are looking for. Above all, we always look for character hires who will add both skills and a positive, teamwork-oriented mindset to our team.

How has your business had to adapt during the COVID-19 Pandemic? Back in March, at the beginning of lockdowns, Clay and Tyler wanted to find a way to help our community. We immediately shifted gears from our normal leather good production to make over half a million face shields for the state. Over the course of the 5 week project, we were able to provide jobs for nearly 200 furloughed food/service industry workers, students, and refugees while getting PPE into the hands of frontline medical workers who desperately needed it.

What do you like about being an investor in Greater Louisville Inc.? Louisville is an amazing city with people in it that truly care about the city and each other. We feel that the heart of Louisville is in the small businesses within the community and our involvement in GLI supports that.

How does your organization engage in the community? Both our workshop and flagship retail store are located in NuLu, and we love being a part of the neighborhood. Along with our partnership with the Kentucky Refugee Ministry and our involvement with YPAL and GLI, we will always make our goods by hand in Louisville and provide jobs for our community.

How can people engage with your organization? Come visit us at our flagship retail store at 216 S Shelby St! We also hope you will join us when it is safe to host events and classes again.