Louisville, KY (February 17, 2015) – Greater Louisville Inc. shared the organization’s renewed mission to drive quality job creation and business growth in the region at its Annual Meeting on Tuesday, February 17. As part of the program GLI President & CEO Kent Oyler also unveiled GLI’s new brand look, logo and tagline. The new mark and tagline reflect GLI’s dynamic future and evolution to a more focused and member driven organization.
“GLI’s mission is to accelerate economic growth, job creation and business competitiveness for our region.” said Oyler in his opening remarks before a gathering of nearly 1,100 business and civic leaders. Other speakers at the GLI Annual Meeting included Governor Steve Beshear, Mayor Greg Fisher and Electrolux CEO Keith McLoughlin.
“We adopted a bold, no-nonsense look to reinforce the organization-wide commitment to building sustainable, innovative businesses. This change is far more than just graphics and marketing.” Oyler added. “The fleur-de-lis logo developed 18 years ago by Price Webber will always have a place in GLI’s history and now we have a bold new representation of the GLI of the future.”
The new tagline “In the Business of Business” clearly identifies the organization’s core mission. GLI is the only regional business leadership organization that is entirely focused on helping businesses succeed, whether they’re just getting their start or looking to grow. read more...