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Regardless of what product or service your business provides, we have the expertise and experience to help you get your message out.

Please call us today at    502.897.1234 or visit us online at www.prstore.com
Shannon Baker
Owner
sbaker@prstoreky.com

Mike Baker
Owner
mbaker@prstoreky.com

502.897.1234
prstore.com


Marketing Tip of the Month:
October 2009

Direct Mail
Effective and Affordable Marketing

Direct marketing is a very affordable way for a business to get its message out, particularly when you are interested in a small geographic area or in a very specific group of prospects. Effective direct marketing depends on a great design, a message that is simple, timely, and relevant, and a big postcard that breaks through the clutter. Be sure to add a compelling offer to get the recipient to act now. Finally, you will need an accurate mailing list from a reputable supplier.
Monster Marketing by Mail
  • Direct marketing works best for businesses with defined trade areas and businesses with small, well-defined target audiences.
  • Focus on those most likely to want to buy your product or service. Mailing to everyone is wasteful.
  • Make sure your piece breaks through the clutter. Be sure it's large enough and that it has great, eye-catching design.
  • Communicate a unique point of difference. How are you different, better or more special than your competitors?
  • Have a call to action. A coupon, sale announcement or free consultation give your customer a reason to visit now.
  • Marketing Tip of the Month
  • Monster Marketing by Mail
  • Product Spotlight:
    • "Big Hit Postcard"

The "Big Hit" Postcard is 5.5x11 inches. Copywriting, design, printing, postage and handling are all included in our great rates!

2500-5000 cards 79¢/each
5000+ cards 59¢/each

Compare this great value to the price of a postage stamp alone!

Call 502.897.1234 for details!

According to the United States Postal Service, an impressive 94 percent of postcards are read!