Cox Media Group Louisville announced the launch of a new blog entitled “The Louisville Edge,” touted to provide tips and knowledge to small business owners. The blog, comprised of a 15-person editorial team intends to publish four times weekly, with insider media and market information about Louisville.

Topics will include business culture development, building marketing campaigns, Louisville business trends, local advertising tactics, digital marketing strategy and public relations free-of-charge to give readers an edge on their advertising and sales strategies.

The blog will also offer free, downloadable whitepapers, with the first offering providing a comprehensive media contact list for the city of Louisville.

To check out the site, visit: www.louisvilleedge.com.