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Did you Know?
Between 1997 and 2002, the number of Hispanic-owned businesses in Louisville jumped over 43%, beating the state average of 41% and the national average of 31%.

Spotlight
Tuesday, July 13, 2010
5:30 - 7:30 PM
 HLBC 4th Anniversary Banquet
 
"Diverse Leadership & Success: The Rewards and Challenges of being a Hispanic Leader"

Celebrate diversity in the business community and the ongoing mission of our organization at the HLBC's 4th Anniversary Banquet. Dinner will be accompanied by a special discussion on "Diverse Leadership & Success: The Rewards & Challenges of Being a Hispanic Leader"

Panel moderator Adam Ruiz, Chief of Staff,Citizens Union Bank will lead an insightful discussion about the unique experiences Hispanic business leaders have enjoyed - and endured - during their careers. Guest panelist will include:

  • Paul Diaz, President and CEO, Kindred Healthcare
  • Irene Litvan, M.D., Chief of the University of Louisville School of Medicine of Movement Disorders
  • Tom Masterson, President, T. E. M. Electric Inc.

Location: St Matthews Catering A Kroger Corporation, Catering and Event Space, 4176 Westport Rd, Louisville KY 40207

Cost: FREE to HLBC members $30 guests R.S.V.P.

To all HLBC members, this event is FREE but space is limited, and your RSVP is required .  

 
 
 

 
About Us

 
Hispanic and Latino businesses are one of the fastest-growing segments of the business community, and represent a key driver of future success for our region.

According to the Pew Hispanic Center, “the Latino population, already the largest minority group in the country, will triple in size and account for most of the nation’s population growth from 2005 through 2050”. In addition, the number of Hispanic-owned businesses in the United States is expected to grow 41.8% in the next six years; with total revenues surging 39% to more than $539 billion.

With these game-changing trends in mind, Greater Louisville Inc. embarked on a unique partnership with Hispanic business leaders in 2005. The result was the 2006 launching of the Hispanic Latino Business Council., an effort aimed at creating, advancing and promoting economic opportunities for Hispanic/Latino business and professionals in the Greater Louisville Region.

The HLBC is a strategic partnership between the Hispanic business community and Greater Louisville Inc. The Hispanic Latino Business Council is an affiliate of Greater Louisville Inc. “Greater Louisville Inc. is the metro chamber of commerce and economic development agency for the Louisville, Kentucky - Southern Indiana Metropolitan area. Greater Louisville Inc. provides leadership on initiatives that help our members grow and the entire community prosper

Mission
To create, advance and promote economic opportunities for Hispanic/Latino Businesses and individuals in the Greater Louisville Region.

Objectives
  • Develop programs and events that will bring together members of the Hispanic/Latino business community in forums that will allow them to network and share best practices. (Making Connections/Programming)
     
  • Increase the level of awareness of the Hispanic/Latino business community in the Greater Louisville region by broadening the scope of interaction with other non-Hispanic/Latino individuals and organizations. (Raising Awareness/Marketing and PR)
     
  • Help Hispanic/Latino businesses grow and prosper by providing connections to necessary resources and advocating for the development of additional assistance. (Economic Development)
     
  • Supply educational and training opportunities to Hispanic/Latino businesses and individuals to assist with current or future business and personal growth. (Training and Education)
     
  • Grow the membership of the Greater Louisville HLBC to allow as many individuals and businesses as possible access to its benefits. (Membership)

2010 HLBC Executive Committee

 President: Marilyn Cordova-Winchell, President, Cordova Flooring Contractors

Marilyn is President and owner of Cordova Flooring Contractor, a company dedicated to the design and  Installation of Commercial Flooring products for new or existing buildings in the area of Lexington, Louisville and Southern Indiana.

WBE/MBE certified. Through out the years, Marilyn has participated and been recognized by different organizations throughout the region. She represented Kentucky in the Senate Hispanic Leadership Summit in Washington in 2005. Participated as guest speaker two years in a row at the Dow Jones-WKU Minority Journalism Workshop, School of Journalism & Broadcasting at Western Kentucky University. She was a guest speaker at the Kentucky Hispanic Networking Summit 2005. Marilyn was awarded the Distinguished Citizen in 2006 by the Mayor’s office in 2006. In addition, she was selected to participate in the Leadership Course for LCNI in Norfolk, VA 2006

Marilyn is originally from Vega Baja, Puerto Rico and has been in Louisville since 2003. Marilyn has lived in Spain, Croatia and Hungary and is fluent in Spanish, Croatian and English. Marilyn has a B.S. in Communications concentration in Journalism from Salem State College, MA; a two year degree in Telecommunications from the University of Puerto Rico CUTA. Recently she obtained training in Interior Design at the Interior Design Institute, Louisville Technical Institute.


President Elect: Alejandra Rico, Assistant Branch Manager, PNC Bank

Alejandra Rico is the Chair Elect (for 2011) for the Hispanic Latino Business Council. She is an assistant branch manager at the Okolona Branch for PNC Bank. She started with National City Bank in January of 2004, who in 2008 merge with PNC Bank. In 2008 she received an Excel Award, National City's highest award, for Generating Growth. She has previously worked with S.C.O.R.E. and as the Spanish Liaison for the  Greater Louisville Small Business Development Center. She has been involved with the HLBC since its initiation in 2007. She became part of the executive committee in 2008, were she was the chair of programming.

Alejandra, who is also known as Alex, is originally from Orange County, California. She moved to Louisville in 2003. Her parents are both from Mexico.

Over the last three years, I have enjoyed increasing the level of awareness of the Hispanic/Latino business community in the Greater Louisville region and believe that if we work together we can help create, advance and promote more economic opportunities for the Hispanic/Latino businesses and individuals. I look forward to a successful 2010 for the HLBC!


 Immediate Past President: Adam Ruiz, Chief of Staff, Citizens Union Bank, HLBC's Representative to the GLI Board of Directors & the KY State Chamber of Commerce's Board of Directors

Adam Ruiz was born in San Antonio TX. He received a BA and MA from universities in Texas. Currently he is working on a doctoral degree in counseling from the Louisville Presbyterian Theological Seminary.

 Adam is Chief of Staff for Citizen’s Union Bank in Shelbyville Kentucky. Adam serves on many boards and organizations including Congressional Awards Foundation Board, Shelby County Crime Stoppers, Presbyterian Seminary Quality Enhancement Program, and Economic Inclusion Alliance               


 Treasurer: Jorge Lanz, President, Jacobi Toombs & Lanz, Inc.

Mr. Lanz is President of Jacobi, Toombs and Lanz, Inc.  Aside from his business-related responsibilities, he is a Project Manager on civil and environmental engineering projects undertaken by the firm.  Professional responsibilities include engineering and planning studies, design, and construction supervision of airport, highways, bridge, storm water, potable water and wastewater projects. Mr. Lanz brings over25 years of professional experience in many different areas including:  Strategic Planning and Design; Storm/Sanitary Planning and Design; Wastewater Treatment Process Rehabilitation and Water Supply and Distribution.

Jorge was born in La Habana, Cuba, but was raise in Cali and Bogotá, Colombia,. In his teenager years, he moved to Ponce, Puerto Rico. Came to Louisville to finish degree on civil engineering

Jorge holds a B.S. Civil Engineering, in 1977 from Speed Scientific School, University of Louisville. In addition, he obtained a M.E. Civil Engineering in 1979 from Speed Scientific School at the University of Louisville. His professional Affiliations are the Kentucky Society of Professional Engineers; the National Society of Professional Engineers and the Indiana Rural Water Association


    Economic Development Chair: Daniel Lira, Managing Member, Contracting Solutions, LLC - Who's Who in Latin Louisville

Daniel manages his own company, Contracting Solutions, LLC a small business that started with Daniel in a van with his tools going around offering his services as a handyman, to what it is presently after 8 years; staffing 13 employees; 3 staff and 10 field workers offering 5 different services within the interior finishes trade in construction. His work ethics and philosophies have made him a true entrepreneur. Finding new ways to create an enterprise is becoming a constant gratifying activity.

Daniel is originally from Caracas, Venezuela. He arrived to U. S. in 1995 in South Florida for two years he had a rough start, while searching for a job in a new environment and new country trying to support his mother and two young brothers. In April of 1997, he left South Florida and headed north in search of better job opportunities and the hope to improve his new language skills. It was a wonderful experience when for the first time he arrived and felt the pleasant Louisville weather in the springtime; it so happens he arrived the day after "Thunder Over Louisville" in 1997.

 Within a few months as a new resident in Louisville, he found a church in St Matthews he identified himself with and to this day, he remains a faithful member of that church family. A family that took him in and he love dearly. Daniel's family is another large piece of his life. He met Jan at the same church, and he has been married to her for 12 happy years, along with the joy of his life, Jan's youngest daughter, Mary, the one he considers his own.

Meeting other successful Hispanic and Latino business owners and community leaders in Louisville, have given him the next level of his life, where he believes is time to come together share the knowledge and experiences he has acquired over the years, and together learn from each other and make the a new generation of successful business people worthy of national recognition, right here in Louisville


 Education Chair: Tom Masterson, Owner, President, T.E.M. Electric Co. Inc.

In January 1999, Tom started T.E.M. Electric Co., Inc. (a minority owned electrical contracting company) from his home with 5 employees.  T.E.M. brought in $450,000 that year and has continued to grow for 11 years.  Within that time, a Lexington Office was established in early 2001 and a Louisville Office in late 2002.  Using his knowledge, networking skills and hard work, Tom has guided the company to what is now T.E.M. Group, Inc. with 65 employees and bringing in $11 million.

What sets Tom apart from others in this industry is his continuous effort to achieve and exceed high expectations.  In May of 2009, he was recognized as the Small Business Person of the Year along with leading T.E.M. in receiving an award for the Pace Setter Business Recognition Program.  The Pace Setter award honors companies who set the pace/trend for their industry.  Messer Construction also recognized T.E.M. in an article for the Minority/Women Business Enterprise Spotlight in the spring of 2008.

Through all of the growth and success, Tom has never forgotten where he started and continues to use his experience and knowledge to "coach" and mentor other small businesses as well as dedicating his time to organizations in which he strongly believes.  He currently serves as Vice Chairman on the Board of Directors for Bluegrass Community and Technical College; he serves on the Board of Directors for Associated Builders and Contractors Education Foundation and is part of the executive committee of the Greater Louisville Hispanic Latino Business Council serving as the Education Chairman.  

Tom is very proud of his Hispanic heritage. His grandmother's family is from Colombia and Grandfathers from Spain. Tom's mother is from the Island of Taboga, Panama. She came to Kentucky in 1953. Unlike his two older brothers that were born in Panama, Tom was born and raised in Kentucky. He continues to have a very close relationship with his family in Panama. Tom has brought and helped a number of family members from Panama to go to college here.

Tom has a Bachelors of Science in Finance from the University of Louisville and an Associates degree in Architecture from the University of Kentucky. He holds a Masters and Contractors License in the state of Kentucky as well as being a certified electrical estimator


 Marketing Chair: Francisco Abril, Regional Plan Consultant, The Hartford Retirement Plans Group 

Francisco works as Retirement Plan Consultant for the Hartford Financial Group. He is responsible for supporting the Hispanic Market for the Mid-Atlantic Region. He held this position from October 2007 to present.

Prior to join The Hartford Francisco worked for US Bank Corp as Multicultural Marketing Coordinator where he was responsible for developing the Hispanic Market in the Metro Louisville area and Southern Indiana.

Francisco was born in Bogota, Colombia where he spends most of his life. He has been married for 4 years to a wonderful Colombian woman. He moved about six years ago to Louisville, KY when he decided to work in the financial industry focusing in developing strategies for the Hispanic Market.


 Membership Chair: Jaime Gonzalez, Aircraft Maintenance Quality Assurance Division Manager, UPS

Jaime works as the Aircraft Maintenance International Division Manager at UPS. Currently responsible for all ACMX activities in Anchorage and Asia. Also held ACMX Division Manager Positions on Next Day Air, International ( Worldwide) and Second Day Air based in Louisville KY since 2004 to present. He has been with UPS since 1993 were he has held several positions from ACMX Manager for Miami and the Americas 2000-2004 based in Miami FL; ACMX Supervisor Dallas TX responsible for Next Day Air 1999-2000 and ACMX Supervisor Portland OR responsible for 6 Northwest Gateways 1995-1999

Prior to joining UPS, Jaime served as Aircraft Maintenance Shift Manager at America West in Phoenix, AZ where he was responsible for all activities system wide and of mechanics coordinating aircraft acceptance, repair and dispatch. Jaime is a former Staff Sergeant with the United States Air Force

Jaime was borne in Sabana Hidalgo, Nuevo Leon, Mexico. His family moves to Chicago, Illinois when he was 5 months old. He is fluent in Spanish and English. Jamie graduated from Breyer State University from Birmingham, AL Alabama State University with a B. S. in Aviation Management.


 Programming Chair: Joseph Carvajal, USA Latino Marketing Manager, Jack Daniel's Family of Brands, Brown Forman Corporation

Coming soon

 

 


 At-alrge Member: Eileen Pickett, Senior Vice President, Community and Economic Development, Greater Louisville Inc.

As Senior Vice President of Community and Economic Development, Eileen leads a team of professionals who help existing companies expand in Louisville and Jefferson County. Her team coordinates site visits and serves as liaisons between clients and key individuals in the public and private sectors. The key areas of emphasis include the attraction and retention of professionals to the area, development of community recruitment programs, outreach to existing industry regarding workforce issues and the development of collaborative partnerships among the community, companies and classrooms to positively impact the future workforce.

From 1993 to 1999, Eileen was Vice President of Operations and Chief Financial Officer for Ohio Aerospace Institute - a non-profit consortium of government, university, and industry partners. Throughout her 12-year career at General Electric, Eileen held a variety of management positions within the appliance division. Eileen holds a B.A. from Baldwin-Wallace College in Business and Psychology and has completed additional graduate work in Business and Organizational Structure.


 At-large Member:Verna Goatley, African-American Business Alliance; Manager, Louisville Metro Government Economic Development Department.

Verná C. Goatley is a Manager with Louisville Metro Government, Economic Development Department.  In that role she works to improve Louisville business climate by working with others to create jobs, improve infrastructure, develop new amenities and assist with business start-up and development projects.  Internally she, serve as a backup to the Business Manager for the department and monitors the daily operations of the Airport Relocation Office.

For the past 15 years Verná has worked in the field of economic development and has been very involved with program facilitation with several area service providers.   She has also been instrumental in assisting several area small businesses during their development and expansion stage.  In addition to economic development, Verná has several years experience with the banking industry with retail services, consumer credit, training and development, compliance and audit.

A graduate of Bellarmine University, she received a Bachelor of Science degree in Commerce and a Master of Arts in Human Resource Management from Webster University.

A staunch believer of applying her skills to community service, Verná uses her business capabilities to help enhance a corporate image, coordinate fund-raising events and promotions for non-profit organizations, and facilitate community outreach activities.  Her efforts earned her to be recognized as the Regional Minority Champion of the Year 2009 for SBA's Region IV, 2009 Minority Small Business Champion of the Year for U.S. Small Business Administration (SBA) Kentucky District, 2005 Louisville Defender Minority Business Achievement Award recipient, 2004 Ferda C. Porter Advocate of the Year award winner with Kentuckiana Minority Business Council, 2003 Minority Business Advocate of the Year, with Louisville Minority Business Development Center, 1990 Chestnut Street YMCA Adult Black Achiever's Award and membership of the Honorable Order of Kentucky Colonels.  Other community service organizations that Verná dedicates her skills to are the, Chestnut Street YMCA Black Achievers Steering Committee and Cluster Leader, the Salvation Army Boys and Girls Club Advisory Board, Jefferson County Public School Head Start - Early Head Start Policy Council-Community Partnership Ambassador, Jefferson County Public Schools Long Range Plan Committee, and Kentucky Center for African American Heritage Foundation Volunteer

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