High Impact Program

Exchange Series Events

Upcoming Events: the 2008 Exchange Series

New in 2008! The Exchange Series Pass

The Exchange Series Pass is the most convenient way to participate fully in the High Impact Program Exchange Series. The pass includes individual admission to all three Exchange events and is available for $60, a 20% savings. The pass can only be purchased prior to the first Exchange and, as with space at each event, availability is limited and exclusive to High Impact companies and their employees. Click here to purchase a Series Pass and automatically register for all three Exchange events.

The High Impact Exchange Series utilizes local experts, complementary reading material and attendee discussion to explore topics relevant specifically to fast growth businesses. Each event also features lunch and the opportunity to network with peers in the High Impact community. Based directly on responses from the latest Needs & Interests Survey, the 2008 Exchange Series will cover:

June 5, Business Intelligence: A Methodology for Competitive Differentiation
July 30, Strategic Planning
October 2, Workforce: An Emerging Recruitment Model - a workshop featuring the authors of High Impact Report #4

Business Intelligence: A Methodology for Competitive Differentiation

Thursday, June 5, 2008
11:30am - 12pm: Lunch & Networking
12pm - 1:30pm: Program

Location: 124 N 1st Street

Sponsor:

As businesses of every size struggle to differentiate themselves from competitors, innovative companies are using a new method for setting themselves apart. The first Exchange of the 2008 Series, Business Intelligence: A Methodology for Competitive Differentiation, will explore how analytics can build “business intelligence” and make competitive differentiation a matter of working smarter not harder.

The Exchange will be held from 11:30 am to 1:30 pm on Thursday, June 5 at the offices of event sponsor, Beacon Enterprise Solutions Group. Registration is $25 per person* and is limited to High Impact companies and their employees. Click here to register for the first Exchange of the 2008 Series or take advantage of the Exchange Series Pass!

Past Events: the 2007 Exchange Series

Who Owns Your Brand? (hint: it's not you!)

Thursday, October 4, 2007

A Shifting Paradigm: The common knowledge concept of brand development - where your brand is a sum total of logo conistency, advertising dollars and name recognition - is rapidly changing. The old question was: "Do they know who we are?" The new questions is: "How do they feel about who we are?"

The High Impact Exchange presents a contemporary paradigm: brand development based on consumer brand ownership. Industry experts Pip Pullen (Director of Account Planning, Red7e), Henrietta Pepper (Owner and Founder, the pepper group ltd.) and Michael Wunsch (Director of Interactive Marketing, LeapFrog Interactive) share practical methods on how to:

define the essence of your brand,
infuse the brand into every aspect of your business,
and transform brand owners (consumers) into brand champions.

Sustaining Growth & Staying Competitive: Harnessing the Power of Continual Improvement

Wednesday, July 25, 2007

Neace Lukens' Louis Berman extends a personal invitation to the High Impact Exchange: "As the Louisville managing partner and shareholder, I know that I must constantly challenge my team and myself in order to sustain (our current) growth moving forward. As a result, I consider it a privilege to sponsor and attend this particular Exchange."

The July 25 Exchange focuses on Sustaining Growth & Staying Competitive: Harnessing the Power of Continual Improvement and features speakers Cathleen Holzknecht (Program Manager and Senior Consultant for Innovative Productivity Inc.) and Rob Knight (Director of Technical Training for Bluegrass Community and Technical College).

Defining the Future: Creative Thinking for Strategic Success

Thursday, May 17, 2007

Is your company's strategy for the future traditional or cutting-edge? Do you find the strategic planning process monotonous or creative?

With the accelerated growth that High Impact companies experience comes an accelerated need for innovative strategy in both the short and long terms. To help you respond to this challenge, the first High Impact Exchange of the 2007 series addresses how to use creative thinking as a tool for strategic success.

Learn from the experts: Doe Anderson's David Bonner and Smoothstone's Russ Maney.