Humana Teams with Video Game Leader UBISOFT® to Promote Healthy Activity for People of All Ages
One of the nation’s leading health care companies, is partnering with video game leader Ubisoft on its breakthrough fitness game: “Your Shape: Fitness Evolved 2012.” The game is now available worldwide exclusively on Kinect™ for Xbox 360®. Your Shape 2012 is an innovative game for people of all ages – enabling them to have fun and get healthy on their own schedule, from their own living rooms. The original version of Your Shape 2012 has become the top-selling interactive fitness game for use with the Kinect™ for Xbox 360® system.
“In partnership with Ubisoft, Humana is offering a cutting-edge way to teach children habits that can help to prevent obesity, help seniors stay active and mobile, and give people of all ages tools for lowering their blood pressure – three ways people can significantly improve their health and quality of life,” said Raja Rajamannar, Humana’s Chief Innovation and Marketing Officer. “Through this partnership, an interactive video game will help people achieve real results and better total health – all while having fun.” To read the full article - click here