Immediate Release: November 30, 2016
(Louisville) – Wednesday morning, Greater Louisville
Inc. unveiled a brand new LiveInLou.com. The site contains resources for people considering making Greater
Louisville their home.
“We need people to be champions for our region,”
Deana Epperly Karem, VP for Regional Economic Growth, told the crowd of 150 in
attendance at the Muhammad Ali Center. “You are the drivers of getting people
to see the opportunities and the lifestyle amenities Greater Louisville
Greater Louisville Inc.’s GROW! (Greater-Louisville
Region Optimizing Workforce) initiative. GROW! is a three-year plan developed
to retain and attract talented people to the Greater Louisville region. The launch of the LiveInLou brand marks the
official kickoff of GROW!.
“LiveInLou is a fun and playful
brand specifically targeted towards the younger professional demographic,”
Stacey Servo, Talent Attraction and Development Manager for GLI said. “The
website is designed to be visual and dynamic plus filled with informative
content in a young playful voice.”
LiveInLou website contains neighborhood information, restaurant and amenity
information, a cost of living calculator, job openings, relocation resources,
demographics, climate information and much more.
have a real need for more skilled people to relocate to our region to fill the
jobs that are open,” GLI President & CEO Kent Oyler said. “Now that all the
resources are in one place, it is our job to truly sell living in Greater
Louisville. That’s what is going to take our region to the next level.”
other talent attraction strategies unveiled were focused on brand & message
development, market research, target marketing, road shows, university
outreach, a community ambassador program, online tools, and an onboarding
program for people who relocate to Greater Louisville.
central purpose is to materially increase the rate of net migration of talented
people (ages 24-54) to the region and fill the employee pipeline with skilled
and educated professionals resulting in a faster job-fill rate, a strong
candidate pool, a higher median wage, and an increase in the overall skilled
population, thereby allowing Greater Louisville to become a true ‘community of
talent’. The programming and execution of GROW! will be conducted by GLI, with
the funding support of the Greater Louisville Foundation.
Alison Brotzge-Elder, firstname.lastname@example.org; 502-262-0359