Lisa Bajorinas
Executive Director of EnterpriseCorp
Amelia Gandara
Director, Commercialization & Engagement
Brittain Skinner
Asst. Director, Kentucky Innovation Network
Brynn Dalby Wenz
Administrative Assistant

Business Assessment

  1. Company Name and Contact information

  2. Company Description - What does your company do? What is your mission statement, and overall product focus?

  3. Company Founders - Give a brief description of your key employees with respect to leadership, education, background, and work experience.

  4. Problem Being Solved - What problem is your company solving and how great is the pain or waste?

  5. Customers - Who are your potential customers? Does the product or service directly impact your customer's bottom line?

  6. Value Proposition - Write down precisely how much your customer makes or saves by using your product. Does it save a measurable amount of money?

  7. Business Opportunity - Write down precisely how your company makes money. Describe the revenue streams, and include a yearly projection of revenue, expenses, and net income for the next three years.

  8. Timing - A top down view of the market and its prospects. It includes industry sentiment, trends in interest rates and fed action, overall market valuation, technical underpinning, and flow of funds.

  9. Uniqueness - How do your customers use this product today? Who else does the same thing you're doing today? Who else could be doing it tomorrow?

  10. Barriers to Entry - Is your product defensible? Does your product, once built, throw up sufficient barriers to entry? What patents, copyrights, trade secrets, etc. protect your product from duplication?

  11. Competitive Differentiation - What is the competitive landscape? Discuss companies that can be viewed as competition in the market segment. Please explain the key points of differentiation between your product and competitors products.

  12. Scalability - Build a list of where your product might grow within your client company (and its supply chain and sales channels) or among client users.

  13. Sales and Marketing Strategy - Please identify the market size and market segments. How will you attract customers? Address distribution channels and how the company plans to achieve market penetration.

  14. Strategic Partners - Please identify any strategic partnerships required for the company to be successful. Explain the value each partner adds. If competitors already have partnerships, please list them in the competitive analysis section.

  15. Job Creation and Investment – Please indicate the number and type of positions you will be creating over the next 2-3 years and provide the average salary.  What will be the investment amount needed to realize your expansion objectives?