9/7/2010 12:15:12 PM
David Oetken, Director of Business Advising for GLI’s ENTERPRISECORP, shares
his insights on corporate strategies below. As one Harvard Business Review article notes, “A brilliant strategy, blockbuster product or breakthrough
technology can put you on the competitive map, but only solid execution can
keep you there.”
As market conditions quickly change, any company that can
rapidly “triage” its strategy and adapt to new conditions will have a huge
competitive advantage. Worldwide, strategic planning has become the business
norm. However, in a recent survey, chief executives of corporations identified
excellence in execution as their top challenge (55.4%), as well as the
alignment between strategy and execution (47.0%), and speed, flexibility and
adaptability to change (46.6%). Clearly, CEO’s are recognizing that developing a good
strategy is far easier than executing that strategy.
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