• Greater Louisville Inc. Brand Library


    Welcome to the GLI Brand Library. Here you'll see some familiar elements, as well as some updated guidelines. If you have questions, please let us know. We'll be glad to help!

    WHAT'S NEW: In 2014, we gained valuable perspective and understanding by listening to GLI members, partners and stakeholders. We took an objective look within and benchmarked ourselves against peer groups. As a result, we recalibrated our priorities to become a more focused, purposeful and efficient organization.

    CORE IDENTITY: The GLI of today is stronger, mission-driven and better positioned to serve all sectors of the business community and advance our regional economy.

    VISUAL GUIDE: The new GLI logo signifies a bold new era for our organization. But the change is far more than symbolic. It represents our renewed focus and an organization-wide commitment to being decisive and purposeful. We adopted a solid, no-nonsense look to reinforce GLI’s passion for representing our community as progressive, innovative and serious about building sustainable businesses.

    We’ve created a complete set of design guidelines to ensure consistency over just about every instance of customer contact. The core design elements are the essential visual elements of our brand - our logo, color palette, usage guidelines, and more. 

    >> To access our visual identity guide, click here.  
    >> To access our approved brand colors, click here
    >> To access more information about our Brand Transition, click here

    GLI MEMBER & TOP INVESTORS: Members Only e-plaques 
    GLI: The Metro Chamber of Commerce (electronic) (print)
    GLI: In The Business of Business (electronic) (print)
    EnterpriseCorp (electronic) (print)

    VISION: A Greater Louisville region with an exceptional economy where businesses succeed and people thrive.

    MISSION: To accelerate economic growth, job creation and business competitiveness in the Greater Louisville region.

    QUESTIONS? For additional information on GLI’s new mark and brand identity guidelines, please contact GLI Creative Services at:

    Phone: 502.625.0000 

    Greater Louisville Inc. - The Metro Chamber of Commerce
    614 West Main Street, Suite 6000 | Louisville, KY 40202




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