International markets are a hot
area of business expansion, as companies of all sizes are looking to broaden their
customer reach into new areas. Last month, GLI’s Small Business Breakfast Club got
a global perspective when Lynn Cooper, President of BFW International,
discussed the benefits of global commerce.
This month, Fortune Magazine ran
an interesting article offering readers “5 Strategies for Global Expansion.”
Click here to read the complete article; or for the really impatient (or simply
swamped), here are the five pieces of advice:
1. Set
ambitious goals
2. Go
multilingual
3.
Focus narrow and deep
4.
Source globally
5.
Follow the customer